Early access — waitlist open

Most CRMs are built for sales teams.This one isn't.

SlateWork captures leads from your website, connects to WordPress in minutes, and keeps every job moving — built for the owner who's also the estimator.

30-day free trial  ·  No credit card  ·  $29.99/mo after

Pipeline — March 2026
New
Mike R.
Ext. Painting
$3,200
Sarah K.
Pressure Wash
$425
Dave L.
Gutter Clean
$310
Contacted
Tom W.
Deck Staining
$1,100
Priya S.
Window Clean
$780
Estimate
Linda F.
Int. Painting
$2,800
James M.
Cabinets
$2,200
Ray C.
HVAC Service
$950
Won
Bob J.
Full Exterior
$4,100
Ana G.
Roof Repair
$3,600
Chris T.
Pressure Wash
$550

A lead comes in. An email goes out. That's it.

No pipeline. No reminder three days later when they've gone quiet. No record of where it stood when you finally have a minute to follow up.

CRMs built for sales teams don't fit your business.

Per-user pricing, onboarding calls, Salesforce integrations. Built for a company with a sales department. You're the sales department.

Scheduling software won't help you close leads.

Tools like Jobber are great once you've won the job. They're not built for tracking estimates or following up on quotes before they go cold.

The first contractor to respond usually wins.

Lead comes in Monday morning. You reply Tuesday afternoon. They booked someone else Tuesday morning. Every hour of slow follow-up is a job you didn't close.

You already know
you're losing leads.

Most tools were built for sales teams or scheduling crews — not for the owner who's also the estimator, the closer, and sometimes the one on the ladder. We built SlateWork to close that gap.

If you're still running leads out of your inbox, you're not alone — and it's fixable.

New lead — contact form
Name
Service needed
Lead received — added to pipeline

Built for the owner who
wears every hat.

Features that close the gap between a lead coming in and a job getting won — always included.

Website to pipeline in minutes

Works with all WordPress form plugins and any other website builder. Every submission lands in your pipeline automatically — simple setup.

Watch — 60 sec1:02

Follow up before they move on

Overdue leads surface on your dashboard every time you open the app. Set a reminder on any lead and it syncs to Google Calendar automatically.

Watch — 60 sec0:52

See every lead, every stage

Drag leads from New to Won and see your full pipeline value at a glance. Know exactly where every opportunity stands without digging through your inbox.

Watch — 60 sec0:58

Synced to Google Calendar

Follow-up reminders and won jobs go straight to the calendar you already use. No double entry, no separate app, no friction.

Watch — 60 sec0:45

Know if the job is worth it

Every lead shows driving distance from your shop before you commit to an estimate. Prioritize the work that actually makes geographic sense.

Watch — 60 sec0:38

See what's actually closing

Source ROI shows which channels are winning jobs, not just generating leads. Stop guessing and put your budget where the jobs come from.

Watch — 60 sec0:49

SlateWork is built for this.
Not retrofitted.

Most tools weren't designed for the owner who's also the estimator — the one answering calls from the job site and watching leads go cold in an inbox no one checks twice.

FeatureSlateWorkJobberHousecall ProLess Annoying CRM
Built for home service lead flowLead capture, pipeline, follow-up — not schedulingJobs onlyJobs only✗ Generic
Connect any website in minutesAll WP form plugins + any builder via webhook
Lead capture pipelineNew → Contacted → Estimate → WonLimitedLimitedGeneric
Google Calendar sync
Source ROI trackingWhich channels are actually closing jobsAdd-on
Driving distance per lead
Flat rate, whole accountNo per-user fees, no contracts✓ $29.99/moFrom $39/moFrom $79/mo$15/user/mo
Set up in under 10 minutesMaybe

Simple pricing. No surprises.

No per-user fees, no contracts, no setup costs. Lock in lifetime access now while early spots last.

Coming Soon
Simple monthly pricing
$29.99
per month  ·  cancel anytime
  • Unlimited leads and pipeline stages
  • All website integrations
  • Google Calendar sync
  • Source ROI and win/loss reports
  • Driving distance on every lead
  • Optional add-ons available separately
Join the waitlist

Available at public launch

Early access
Lifetime deal
Pay once, use forever
$249.99
one-time  ·  no renewals, ever
  • Every feature, every integration, every update
  • No per-user fees, ever
  • Locked in before price increases
  • Early supporter pricing
  • Access to all future add-ons
  • Limited spots — gone at capacity
Get lifetime access

Waitlist closes when early spots fill

Works withWordPressWebflowWixSquarespaceFramerShowitAny website

Works on any website — embed the SlateWork form or use SlateWork's secure API to connect your existing form, your choice

Things worth knowing

What happens after I join the waitlist?+

You'll get an email from us when SlateWork is ready for early access. Early waitlist members get first access and are locked in at lifetime deal pricing before it goes away. We won't spam you — one email when it's time.

How long does setup take?+

Most businesses are up and running in under 10 minutes. Create an account, connect your website, and leads start flowing into your pipeline immediately.

Do I need to replace my existing forms?+

No. Keep the form you already have and connect it to SlateWork via webhook. Or swap it for SlateWork's embeddable form. Either way, leads land in your pipeline automatically.

Is there a per-user fee?+

No. $29.99/month covers your entire account — no matter how many people use it. Bring on an office manager or estimator without paying extra.

What's the lifetime deal?+

Pay $249.99 once and use SlateWork forever — no monthly fees, ever. Lifetime members also get access to all future add-ons at no extra cost. This is early supporter pricing and goes away once we hit our early access limit. Once it's gone, it's gone.

Is SlateWork built for my trade?+

If you're the one answering calls, sending estimates, and trying to keep track of where every lead stands — yes. SlateWork is built for painting contractors, HVAC, pressure washing, cleaning services, roofing, plumbing, and any home service trade where the owner wears every hat. If leads are slipping through your inbox, it's built for you.

Lifetime deal
Lock it in.
Own it forever.
One payment. Every feature, every update, and every future add-on — included. No renewals, no per-user fees, no surprises.
Website → pipeline in minutes
All WordPress form plugins
Drag-and-drop pipeline
Follow-up reminders
Google Calendar sync
Driving distance per lead
Source ROI tracking
All future add-ons included
No per-user fees, ever

Stop losing leads. Start closing jobs.

Early access spots are limited. Lock in lifetime pricing before it's gone — $249.99 once, no monthly fees, ever. Join the waitlist for lower monthly pricing.